Vento has participated in and run hundreds of hours of user needs based research through observation, interviews, focus groups, and innovation sessions. The purpose of our research is to provide design with the information they need to deliver a successful product for our clients.
When a more robust approach is needed, we can call on specialists we trust. For thorough consumer research with over 10 years of proven experience, our co-located partners, Insights Marketing Group, can get to the underlying purchasing decisions consumers use to make their brand choice.
