At Vento, we have been asked to do several projects which uncover the holes in a product portfolio, or take the clients into a new category where they have not been before. Through a close evaluation and mapping of our client's current portfolio and target customers, Vento can help identify tangential vertical markets to pursue and additional products which would compliment the existing lines in a logical manner.
We do this activity in any product development project, and some go deeper than others.
